The 127th sneaker mask by Freehand Profit was created for adidas Originals as part of the #ORIGINALis campaign for SS2017. Find out more on the Blog - click here.
Originality. Something that seems both lost and yet rediscovered in a world made up of 7 billion individuals. OG to originality, adidas Originals just launched it’s “ORIGINAL is never finished” campaign:
We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.
adidas Originals pays tribute to the masked vigilantes throughout history, by re-interpreting their iconic NMD sneakers into modern day tribal masks. We watch as a group of modern day urban nomads gyrate to the beat of Frank Sinatra’s ‘My Way’.